What's The Buzz?
Our Story
The Buzz content studio was founded by Ilene Lelchuk Snyder following an award-winning career in journalism.
For more than 15 years, Ilene worked as a beat reporter for daily newspapers, including the San Francisco Chronicle, where she had a front-row seat to historic social change, political power plays, and quirky tales of the City.
She wrote about mayors and murders. Homelessness and high-end real estate. Street gangs and surf gangs. Public education and robotic public toilets.
As newsrooms shrank, Ilene dove into freelance journalism and then discovered a natural fit in content marketing and SEO. What drew her to reporting—the power of words to inform, engage, and create impact—became the foundation of The Buzz.
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Ilene applies her investigative instincts, storytelling expertise, and strategic thinking to help nonprofits and businesses amplify their missions and boost their brands.
ABC's of hiring a content marketer with deep roots in journalism
Type A-er
Allergic to Bland copy & BS​
Constantly Curious
Deadline-driven
Excellent storyteller
Forever learner & factual as f*ck
