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What's The Buzz?

Hi, I'm Ilene Lelchuk Snyder 

Journalists make the best content and copywriters. I should know.

For more than 15 years, I worked as a beat reporter for daily newspapers, including the San Francisco Chronicle, where I had a front-row seat to historic social change, political power plays, and quirky tales of the City. 

I wrote about mayors and murders. Homelessness and high-end real estate. Street gangs and surf gangs. Public education and robotic public toilets.

Then, as newsrooms began shrinking and my family grew, I moved to freelancing and solo entrepreneur-ing for the last 10+ years. 

Brands and nonprofits came calling, and I realized I love using my journalist skills...

storytelling, researching, jargon-free writing, unraveling complex topics, and understanding the media landscape...


to help clients nail their goals. 

I help clients get the leads, sales, donations, followers, Google rankings, and media headlines of their dreams.


Creating content and strategy for 25+ years

and loving every minute of it. 

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Buzzing about client wins

Google rankings ⬆
​Email open rates 

Leads & Sales ⬆

Donations ⬆

Investors ⬆

✵ Earned media in SF Chronicle, SJ Mercury News, NBC, CBS, FOX affiliates + more

✵ Thought leadership placements in Forbes, Inman, Business Journals + more

Ilene made a great first impression. Before our initial meeting, she researched our organization by studying our website carefully to get a feel for “our voice” and the style of writing needed. Like a great reporter, on our first call, she asked detailed questions to make sure she could hit the mark. And, she did! 

Jeanne and Jeff Geoffray 

Founders, The 431 Exchange

The new website that Ilene designed and wrote the web content for has been doing its job! Joyful Discovery Preschool has had a TON of calls, emails and interest since the site went live. Ilene really understood our school’s mission, which now shines through the site. I would recommend her work to anyone!

Laura Senenko

Director, Joyful Discovery Preschool

Ready for buzz-worthy, keyword-rich SEO content that drives results?
Yeah, you are. 

© 2023 The Buzz Content 
Website by Ilene Lelchuk Snyder
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