What's The Buzz?
Hi, I'm Ilene Lelchuk Snyder
Journalists make the best content and copywriters. I should know.
For more than 15 years, I worked as a beat reporter for daily newspapers, including the San Francisco Chronicle, where I had a front-row seat to historic social change, political power plays, and quirky tales of the City.
I wrote about mayors and murders. Homelessness and high-end real estate. Street gangs and surf gangs. Public education and robotic public toilets.
Then, as newsrooms began shrinking and my family grew, I moved to freelancing and solo entrepreneur-ing for the last 10+ years.
Brands and nonprofits came calling, and I realized I love using my journalist skills...
storytelling, researching, jargon-free writing, unraveling complex topics, and understanding the media landscape...
to help clients nail their goals.
I help clients get the leads, sales, donations, followers, Google rankings, and media headlines of their dreams.
Creating content and strategy for 25+ years
and loving every minute of it.
Buzzing about client wins
Google rankings ⬆
​Email open rates ⬆
Leads & Sales ⬆
Donations ⬆
Investors ⬆
✵ Earned media in SF Chronicle, SJ Mercury News, NBC, CBS, FOX affiliates + more
✵ Thought leadership placements in Forbes, Inman, Business Journals + more
Ilene made a great first impression. Before our initial meeting, she researched our organization by studying our website carefully to get a feel for “our voice” and the style of writing needed. Like a great reporter, on our first call, she asked detailed questions to make sure she could hit the mark. And, she did!
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Jeanne and Jeff Geoffray
Founders, The 431 Exchange
The new website that Ilene designed and wrote the web content for has been doing its job! Joyful Discovery Preschool has had a TON of calls, emails and interest since the site went live. Ilene really understood our school’s mission, which now shines through the site. I would recommend her work to anyone!
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Laura Senenko
Director, Joyful Discovery Preschool
