What's The Buzz?
Our Story
The Buzz content studio was founded by Ilene Lelchuk Snyder following an award-winning career in journalism.
For more than 15 years, Ilene worked as a beat reporter for daily newspapers, including the San Francisco Chronicle, where she had a front-row seat to historic social change, political power plays, and quirky tales of the City.
She wrote about mayors and murders. Homelessness and high-end real estate. Street gangs and surf gangs. Public education and robotic public toilets.
As newsrooms shrank, Ilene dove into freelance journalism and then discovered a natural fit in content marketing and SEO. What drew her to reporting—the power of words to inform, engage, and create impact—became the foundation of The Buzz.
Ilene applies her investigative instincts, storytelling expertise, and strategic thinking to help nonprofits and businesses amplify their missions and boost their brands.
ABC's of hiring a content marketer with deep roots in journalism
Type A-er
Allergic to Bland copy & BS
Constantly Curious
Deadline-driven
Excellent storyteller
Forever learner & factual as f*ck
