top of page

Content Marketing Writing


California's drought conditions and shrinking snowpack are motivating a unique University of California team to develop potentially game-changing advancements in water conservation and sustainable farming by bringing artificial intelligence (AI) and robotics to croplands...

article for University of California, Merced

team impact photo by ILS.jpg

During the last few years, Dylan Hernandez has spent a total of 47 days in the hospital, including right before school started this fall at James Logan High School in Union City...

article for California State University, East Bay

Hands-on training_edited.jpg

Cal State East Bay's acclaimed hands-on science teaching program expands to an additional campus thanks to a $700,000 grant... 

article for California State University, East Bay


The circumstances of Noah Siegel’s birth and early life pointed to a very different future than where he stands today as a Cal State East Bay athlete and graduate poised to pursue a doctorate in microbiology and immunology...

article for California State University, East Bay

LA hair trends | baby hair.jpg

In a city synonymous with super sexy hair, trend watchers always keep an eye on Los Angeles for the coolest looks hitting the streets, red carpets, and fashion shoots. For the inside scoop on what’s hot right now, we tapped celebrity hairstylist Athena Alberto...

blog post

Leonor Greyl hair oil.png

Summertime fun can do a serious number on your hair and scalp. If you’re not careful, you could end up with very dry and damaged hair by September thanks to chlorinated pools, bleaching sunshine, and stripping saltwater. Fortunately, you don’t have to end the season with brittle tresses...

blog post 

leonor greyl brand values.png

Leonor Greyl is the love story of two haircare innovators and their passion for essential oils and plant-based ingredients long before “green beauty” was in vogue...

webpage copy


The beauty industry is buzzing about the power of proteins. But we’re not just talking about superfood smoothies, snack bars, and side dishes. Ancient grains, mighty seeds, and nutritious nuts have made their way into shampoos, conditioners, and hair styling products...

blog post 

Leonor Greyl holiday gifts_edited.jpg

Every winter, you get a brand-new opportunity to wow friends and family with your gift-giving prowess. What better way to score points than by giving the gift of fabulous hair and glowing skin?

With our list of luxe products, you’ll find the best shampoos, hair masks, oils, styling creams...

blog post


Content marketing writing and strategy for a San Francisco Bay Area real estate brokerage, including blogging (market trends, home buying and selling tips, lifestyle stories), webpage copywriting, email drips, SEO strategy, ghostwriting for major industry publications, and media outreach.

housing bubble.jpg

With Bay Area home prices surging month after month and properties selling at record speeds, it’s no wonder why everyone is asking if we’re in a housing bubble. The last time we had a market this frenzied, it ended in a devastating crash...

blog post


Granny flat. In-law unit. Guest house. Tiny home. ADU. Whatever you call it, it's the smartest way to invest in your property and expand living space without spending tons of time and money on contractors, permits, and red tape. Now sweeping changes in California law...

blog post


Sometimes you meet a client who has a story that just blows you away. For us, that client is Josip Markus. Josip donated $100K of his home sale proceeds to help indigenous people in Brazil...


Blog post and PR, resulting media coverage 

NBC news feature_edited.jpg

Realtor featured on NBC for helping a formerly homeless veteran buy and fix up his first home...

Blog post and PR, resulting media coverage 


A mid-century modern home tour in Oakland with historians and fans of renowned Case Study architect Bev Thorne...

blog post


 East Bay homes are getting snatched up at lightning speed in spite of – and because of – the pandemic...

blog post

Screen Shot 2021-11-03 at 8.25_edited.jpg

HomeBase Partners is an award-winning real estate developer renowned for innovative residential, Class A office, hotel and mixed use projects in Montana and...

webpage copy

Screen Shot 2021-11-03 at 8.31_edited.jpg

Terraces at the Ambassador Gardens is offering a limited collection of breathtakingly beautiful new luxury homes, including penthouses with rooftop terraces...

webpage copy


Delyla is a coveted new address nestled between Beverly Hills, West Hollywood, and Mid-Wilshire. The 37 modern homes include penthouses with rooftop decks and showcase finishes...

webpage copy

Screen Shot 2021-11-03 at 8.44_edited.jpg

Ato is a vibrant and connected residential community. This property is located in in Little Tokyo, the Art's District, and DTLA.

webpage copy

Real Estate
The 431 Exchange Alice Geoffray.jpg

Dr. Alice Geoffray fought for equality in vocational education and now a New Orleans school, formerly named for a rich slave owner, will bear her name...

blog post and social media content

Roots of Peace_edited.jpg

A U.S. nonprofit on a mission to cultivate peace through agriculture in Afghanistan helps struggling farmers quickly pivot to meet COVID challenges...

blog post


Content creation and PR strategy for an annual volunteer event involving hundreds of K-12 students donating time and talents to local families in need. Produced newsletters such as the one linked here, posters, and successful media outreach.

Encircle Life.jpg

At Encircle, we know every elder wants and deserves safe, secure housing and a plan to live better in retirement. However, transitions may seem overwhelming... 

webpage copy

bottom of page